Marketers and media agencies collectively are facing a perfect storm. Media options, particularly for television and video advertising, have grown exponentially. More and more media buys are conducted programmatically at the buyer's fingertips instead of via a traditional insertion order. Agency teams are expected to have expertise across many disciplines and the sellers they work with are stretched equally thin. For today's overtaxed media buyer, a partnership with a responsive media account executive who can expertly answer questions is a major differentiator.
DISH's Kevin Arrix: Powerful Tools Plus Capable Team Equals Satisfied Clients
![DISH's Kevin Arrix: Powerful Tools Plus Capable Team Equals Satisfied Clients](/media/articles/Arrix.png.550x380_q85_box-7%2C0%2C702%2C483_crop.png.webp)