On Thursday March 3rd, The Walt Disney Company sent a clear message to the advertising community by kicking off their Upfront/NewFront season with a major presentation entirely dedicated to data, ad-tech and new advertising units. What just five years ago would likely have been a quick mention to ad buyers during their big Lincoln Center presentation is now core to their adverting efforts as the company was one of the first to fully recognize the foundational shift that that the media buying business has made to data-driven and programmatic investment.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.