Just as Americans focus on New Year’s resolutions and the positive changes they can make in their own lives, the Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing today new public service advertisements (PSAs) that demonstrate how getting a high school equivalency (e.g. GED or HiSET) can have a positive, lasting impression on an entire family or community. The film was produced by Mofilm, a creative content agency that excels at authentically telling real people’s real stories. Their role beyond the end-to-end production was creatively developing the concept and sourcing the talent - a recent graduate with a real story that perfectly reflected the campaign narrative and goals.
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