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DPAA's Barry Frey: At the Forefront of Advancing Connections Between Media and Brands (Video)

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Barry Frey, President and CEO of the DPAA, describes his trade organization as the ultimate connector for the out-of-home advertising business. He adds to his description the role of the DPAA as a consultant, concierge and community. The 4C's can also be applied to Barry, whose leadership has expanded the organization to include the full ecosystem of the marketing community, from the technology underpinning the rapid growth of digital out-of-home to the brand marketers who are the end beneficiaries. "I'm most proud that we're a global community, bringing brands, agencies, media owners and all the digital tech companies together," Barry shared in our Legends & Leaders Conversation. "We've evolved into the global trade and marketing organization that evangelizes out-of-home advertising via promoting the digitization of the business with a focus on providing and sharing knowledge." He adds, "When I talk about digitization, I'm including data, platforms, addressability and importantly programmatic trading, which has proved to be a superpower for us during the pandemic by enabling schedule agility and flexibility with minimal human interaction."

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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