Drag -- with all its celebration of queerness, of playing with the concept of gender—is now a pop-culture force to be reckoned with, not just with U.S. audiences, but around the globe, and in particular with Hispanic and Latine audiences. There is an incredible opportunity to program diverse and inclusive movies and series for these consumers. This is how you program for the newest of powerful audiences, the Q18-34.
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Paul Kontonis
Paul Kontonis is Chief Marketing Officer at WHOSAY, the largest and most trusted influence marketer in the world. He is responsible for overseeing all of the company’s marketing, communications, social media and editorial strategy. WHOSAY is a Viacom c… read more