In a previous paper outlining the components of our metrics, the Dynamics of Attention, we noted the inextricable link between time and attention and the context we have found to be critical: the flow of attention. This reflects the fact that every communication has a personality and pace and must grab people, stimulate their interest and keep them engaged. One measure of success is whether the peaks and valleys of attention are in harmony with the ebb and flow that was baked in, as measured by the Direction, Magnitude and Momentum of slider moves and the Duration of steady periods between them.
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