Total advertising spending is forecast to grow 3.3% in 2017 to $190.3 billion, spurred by 20% growth in digital spending that is offsetting 6.7% declines in linear/legacy media investments, according to the 29th Annual Jack Myers TomorrowToday Official Marketing/Advertising Industry Spending Data & Forecast. MyersBizNet publishes the only independent and most thorough analysis of marketing and media investments, covering 2000-2020 and including digital and linear/legacy spending in 28 media and marketing categories. 2016 data plus 2017 and 2018 forecasts are available for download below. Both above-and-below-the-line marketing communications investments are included. Full reports are available exclusively to MyersBizNet member companies at www.MediaVillage.com and by contacting maryann@mediavillage.com. Myers’ 2016 data was developed in association with Standard Media Index, which publishes regular ad spending data. Total marketing communications budgets are forecast to decline slightly (-0.6%) in 2017, resulting from 2.5% below-the-line budget reductions.
EXCLUSIVE: 2017 Ad Spending UP 3.3%; Total MarCom Investments Down 0.6%
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2016-2018 Jack Myers TomorrowToday Spending Forecast
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