Total advertising spending is forecast to grow 3.3% in 2017 to $190.3 billion, spurred by 20% growth in digital spending that is offsetting 6.7% declines in linear/legacy media investments, according to the 29th Annual Jack Myers TomorrowToday Official Marketing/Advertising Industry Spending Data & Forecast. MyersBizNet publishes the only independent and most thorough analysis of marketing and media investments, covering 2000-2020 and including digital and linear/legacy spending in 28 media and marketing categories. 2016 data plus 2017 and 2018 forecasts are available for download below. Both above-and-below-the-line marketing communications investments are included. Full reports are available exclusively to MyersBizNet member companies at www.MediaVillage.com and by contacting email@example.com. Myers’ 2016 data was developed in association with Standard Media Index, which publishes regular ad spending data. Total marketing communications budgets are forecast to decline slightly (-0.6%) in 2017, resulting from 2.5% below-the-line budget reductions.
Only paid members have access to this Whitepaper
This exclusive 2016-2018 Spending Forecast from Jack Myers TomorrowToday is available for download to employees at all MyersBizNet paid client/member companies.
File Size: 572.4 KB
Publish date: 01/30/2017
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.