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“Feud: Bette and Joan” – The Top 25 Programs of 2017, No. 1

“Feud: Bette and Joan” – The Top 25 Programs of 2017, No. 1

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Ed Martin photo

Ed Martin

Publish date

December 22, 2017

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TV / Video Download

Archived in

Ed Martin Report
6 36

When I saw the first two episodes of FX’s Feud: Bette and Joan way back in January I went out on a limb and predicted that it would be my Program of the Year.  (The proof is here.)  Nothing I saw since then changed my mind, though HBO’s Game of Thrones came close.  The other two top contenders – HBO’s Big Little Lies and Hulu’s The Handmaid’s Tale – eclipsed Feud in most critics’ minds, not to mention those of voters at every major organization that honors television.  With all due respect to those fine shows and their extraordinary casts, I don’t understand why Feud faded away.  In its own way, and perhaps with even more conviction, given that it is a true story, Feud had as much to say about the status of women in our society past and present as any other entertainment program this year.  (I wasn’t alone in my enthusiasm for Feud.  My colleague Charlotte Lipman was impressed by it, too, noting that it was a show to which the advertising community should pay close attention.  “Feud’s greatest strength is its ability to deftly draw the complicated relationships between brand and personal identities,” she wrote, adding,  “What if Coke and Pepsi were real people with real feelings?”)

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Ed Martin is editorial advisor of MyersBizNet and its TV/Video Download platform. He's also the chief television and content critic for MediaVillage.  He has written about television and internet programming for several Myers publications since… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

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