When I first met Marci Cohen, set-top box data was being viewed as having potential, but not yet ready for activation. Since then, Cohen has honed her skills to become one of the best researchers in the field of data in advanced sales applications.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.