Incremental Reach. Deduplicated Reach. Household Modeling. Automatic Content Recognition (ACR). These terms are tossed around every day as marketers and media representatives determine the optimal ways to reach audiences in a fragmented television marketplace. According to Tess O'Brien, Vice President and Head of Demand Revenue at FreeWheel, "It's very easy to get caught up in all the complexities of the different data sources and how things are defined." That's why she favors a "back-to-basics approach" to understand what all this means so an advertiser can best reach their target audience.
FreeWheel Unpacks Some Not-So-Basic Reach Terminology
