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FreeWheel Unpacks Some Not-So-Basic Reach Terminology

  • # reach

  • # television

  • # marketer

FreeWheel Unpacks Some Not-So-Basic Reach Terminology

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Joanne Tombrakos

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Comcast Advertising InSites

Incremental Reach. Deduplicated Reach. Household Modeling. Automatic Content Recognition (ACR). These terms are tossed around every day as marketers and media representatives determine the optimal ways to reach audiences in a fragmented television marketplace. According to Tess O'Brien, Vice President and Head of Demand Revenue at FreeWheel, "It's very easy to get caught up in all the complexities of the different data sources and how things are defined." That's why she favors a "back-to-basics approach" to understand what all this means so an advertiser can best reach their target audience.

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Joanne Tombrakos photo

Joanne Tombrakos

Joanne Tombrakos has been calling herself a Storyteller before it was the trendy thing to do. A Digital-First Marketing and Business Strategist, Assistant Professor of Marketing at NYU and above all a writer she is considered a SME in content marketing, soci… read more

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  • # advertising

  • # You

  • # political campaign

  • # advertising person

  • # media planning

  • # target market

  • # intention

  • # reality

  • # video

  • # company

  • # Comcast Cable

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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