At last week’s Advanced Advertising Summit in New York, Dan Aversano shared his version of an “ah-ha” moment: The key to success for OpenAP will be building scale, consistency and simplicity. Aversano, the Senior Vice President of Ad Innovation and Programmatic Solutions for Turner Ignite, was just one of the speakers reporting on how data can best be used in advanced television advertising at the B&C/Multichannel News conference. Panels focused on a range of data, measurement and industry initiatives that highlighted the frenetic and changing landscape for marketers and media, each with a common theme of making data-driven targeted advertising more effective. The cross-corporation partnership is a significant step forward. In addition, the panels made clear that the industry can benefit from monitoring data usage, creating standards and protocols and using data in an ethical manner. Top takeaways follow:
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