For the last seven and a half years the Cog Blog has provided a weekly platform for me to rant on about this or that pet hate, to vent on what I see as industry wrongs and injustices, to amplify others' good ideas, and to comment on the latest tit and tattle. To be honest, most of this really doesn't make a great deal of difference in the overall scheme of things -- but the subject of this week's post does.
Funding Audience Measurement
![Funding Audience Measurement](/media/articles/dollars-on-screen.jpg.550x380_q85_box-0%2C57%2C640%2C501_crop.jpg.webp)