The TV ad business is a strange beast sometimes. There are layers of push-pull happening at all times. One example of this common tug-of-war is a desire for innovation yet an aversion to outsize risk. So, back in the summer of 2018 Discovery Inc.'s U.S. ad sales chief, Jon Steinlauf, came up with the idea for packages of ad buys that consisted only of first-position ads in premiere episodes.
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