In media, we’re fond of applying sports analogies and axioms. We characterize measurement as a “team sport” and then debate how far along the game has progressed. When it comes to metrics, all corners of the media ecosystem are crying foul. Marketers demand transparency. Buyers need simplicity and comparability. Media owners and platforms require new ways to position themselves amid a broader landscape.
Getting Cross-Platform Measurement Off the Sidelines
![Getting Cross-Platform Measurement Off the Sidelines](/media/articles/media_stream_2.jpg.550x380_q85_box-0%2C38%2C639%2C482_crop.jpg.webp)