The NFL's new $100 billion+ rights agreements with each of Amazon, Comcast, Disney, Fox and ViacomCBS will account for more than 10% of all professional content spending in the U.S. Additionally, it may significantly impact the shape of the ad-supported video industry in the U.S. and markets around the world.
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Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s media investment Group. He is leading GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audien… read more
