The NFL's new $100 billion+ rights agreements with each of Amazon, Comcast, Disney, Fox and ViacomCBS will account for more than 10% of all professional content spending in the U.S. Additionally, it may significantly impact the shape of the ad-supported video industry in the U.S. and markets around the world.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s media investment Group. He is leading GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audien… read more