The mission of Digitas, a Publicis Media agency, is to unite and inspire people through truth, connection and wonder. As I viewed the agency’s new public service announcements that are part of its Bring Good Home campaign, developed in partnership with Goodwill Industries and the Ad Council, I saw how this driving principle infused its work. Atit Shah, Chief Creative Officer, Digitas North America recently shared with MediaVillage insights into his team’s creative approach to this campaign and offered some thoughts on the future of PSAs overall.
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