GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

Much has been written about advertising placed in inappropriate, controversial or objectionable YouTube video content.  But there are companies that are employing advanced technology to help to provide a level of confidence in message delivery placement.  OpenSlate, a social video analytics company, focuses on measuring the nature and quality of content.  They recently formed a partnership with GroupM to help safely monitor clients’ ad messages on YouTube.