Much has been written about advertising placed in inappropriate, controversial or objectionable YouTube video content. But there are companies that are employing advanced technology to help to provide a level of confidence in message delivery placement. OpenSlate, a social video analytics company, focuses on measuring the nature and quality of content. They recently formed a partnership with GroupM to help safely monitor clients’ ad messages on YouTube.
GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads
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