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GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

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Charlene Weisler

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Media Insights
8 25 20

Much has been written about advertising placed in inappropriate, controversial or objectionable YouTube video content.  But there are companies that are employing advanced technology to help to provide a level of confidence in message delivery placement.  OpenSlate, a social video analytics company, focuses on measuring the nature and quality of content.  They recently formed a partnership with GroupM to help safely monitor clients’ ad messages on YouTube.

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8 25 20

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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