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GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

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Charlene Weisler

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Media Insights

Much has been written about advertising placed in inappropriate, controversial or objectionable YouTube video content. But there are companies that are employing advanced technology to help to provide a level of confidence in message delivery placement. OpenSlate, a social video analytics company, focuses on measuring the nature and quality of content. They recently formed a partnership with GroupM to help safely monitor clients’ ad messages on YouTube.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

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Charlene Weisler

Working Smart and Preparing for the Future with Nielsen's David Kenny - By Charlene Weisler

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GroupM Partners with OpenSlate to Ensure Appropriate Placement of Ads

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Charlene Weisler

Working Smart and Preparing for the Future with Nielsen's David Kenny - By Charlene Weisler

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