GroupM has announced that Essence and MediaCom are joining forces to form a new media agency. EssenceMediaCom is a bit of a mouthful, not to mention a challenge to users of random capital letters, but no doubt the new agency will soon have a shorter nickname -- EM, EssenceofMedia or given the end goal of strengthening MediaCom, E=MC2.
GroupM's Merger of Essence and MediaCom: More Than Meets the Eye?
