If you’ve spent a minute on Twitter or Facebook this week you already know that people have been asking Hallmark Channel to begin running its feel-good, family friendly Christmas movies to help us all cope during these dangerous and depressing times. Accordingly, Hallmark has announced a full weekend of Countdown to Christmas movies set for telecast Friday, March 20, through Sunday, March 22. Hallmark is calling this instant marathon “We Need a Little Christmas” because, as the song says, “We need a little Christmas, right this very minute, we need a little Christmas now.”
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.