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Hallmark's Hearties and Hopefuls Turn Out in Record Numbers

Hallmark's Hearties and Hopefuls Turn Out in Record Numbers

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Ed Martin

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Hallmark Media InSites
2511

Hallmark Channel last week revealed that the season seven premiere of its long-running drama When Calls the Heart earned the highest ratings for any season premiere episode of the show since it began in 2014.  That kind of growth on basic cable is not completely out of the ordinary for comedy programs, but it is very rare for dramas, especially those that have been telecast for so many years.  AMC’s modern-day classic Breaking Bad is a notable exception, but a comparison would not be valid, because Bad ran for five seasons only -- less actually, with its fourth and final season split in half to manufacture a fifth.  And although ratings for this series were awfully bad early on, Bad was boosted closer to the end of its run by exposure on Netflix, which at the time was growing exponentially day by day.

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Ed Martin

Ed Martin is editorial advisor of MyersBizNet and its Watch, Listen & Learn platform. He's also the chief television and content critic for MediaVillage.  He has written about television and internet programming for several Myers publicatio… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Future of Men
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Shattering the Glass Ceiling
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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