Editor Note: Kristen has joined Google in the role of Vice President, U.S. Agency & Brand Solutions. Since joining Hearst Publishing as Chief Business Officer in early 2020, Kristen O'Hara has led a transformation of Hearst's advertising business. "The levers today are about content, commerce and data" she points out in our wide-ranging Legends & Leaders Conversation. "What we've learned, particularly over these past couple of years, is when compelling content is connected to commerce, magic happens. This combination is a very, very powerful recipe for success in modern marketing," she says, adding that "publishing companies sit in a very unique position. Hearst has significant scale where we can be a pretty formidable force to partner with marketers … and drive all the way through from awareness to transaction." In our conversation, she explains how her success today has depended on a building new cognitive skills unlearning and rethinking.
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