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Kristen O'Hara on Making Magic Happen by Unlearning, Rethinking and Rebuilding (Video)

  • # Hearst

  • # content

  • # business

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Legends & Leaders

Editor Note: Kristen has joined Google in the role of Vice President, U.S. Agency & Brand Solutions. Since joining Hearst Publishing as Chief Business Officer in early 2020, Kristen O'Hara has led a transformation of Hearst's advertising business. "The levers today are about content, commerce and data" she points out in our wide-ranging Legends & Leaders Conversation. "What we've learned, particularly over these past couple of years, is when compelling content is connected to commerce, magic happens. This combination is a very, very powerful recipe for success in modern marketing," she says, adding that "publishing companies sit in a very unique position. Hearst has significant scale where we can be a pretty formidable force to partner with marketers … and drive all the way through from awareness to transaction." In our conversation, she explains how her success today has depended on a building new cognitive skills unlearning and rethinking.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
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#Ask-GenZ
Go to page
Future of Men
Go to page
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Shattering the Glass Ceiling
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

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