When a company signs on with Outfront Media as a customer, our creative arm, Outfront Studios, is part of the deal. The team of creatives are instantly committed to designing an ad or campaign that not only speaks to the company’s consumers, but engages them. The Outfront Studio team understands the medium we provide and how best to communicate brands across that medium. Now let me clarify something: This creative service is of no use to a client if they come with a check list for our creative department to translate to a billboard. It’s a lot like telling a chef exactly how you’d like your meal prepared. There is little room for creative exploration or surprise.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.