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The Age of Aging logo
The Age of Aging logo

How to be Authentic by Being Really Good at the Real Thing

  • # marketer

  • # marketing

  • # advertising

How to be Authentic by Being Really Good at the Real Thing

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Peter Hubbell

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The Age of Aging
2 4

Over the course of a long career in advertising, I have observed that many of us seek and expect to find "silver bullet" solutions to our most significant challenges i.e. one simple action that fully addresses all of the needs at once. Now that I'm the owner of an advertising agency dedicated to baby boomers; I shouldn't be surprised that the question I get asked most often is "what one thing matters most in communicating to people of age?" The simple answer is authenticity but the way in which that comes to life can be complicated to say the least. If you're looking to be more effective in creating marketing for people of age, you'll need some insight for being really good at representing reality.

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Peter Hubbell photo

Peter Hubbell

Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more

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  • # advertising person

  • # reality

  • # target market

  • # advertising agency

  • # Chris Berman

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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