"Marketers have to get personal," and should explore technological opportunities, according to Peter Katsingris, Senior Vice President, Nielsen Audience Insights (pictured at top). He kicked off the recent Nielsen press breakfast with additional personal touches added by Kelly Abcarian, Nielsen's Senior Vice President, Watch Product Architecture, and other speakers to highlight how the organization is keeping pace with the evolving media landscape via its own technological advances.
How to Get Personal, According to Nielsen
![How to Get Personal, According to Nielsen](/media/articles/nielsen_event.jpg.550x380_q85_box-0%2C0%2C3668%2C2545_crop.jpg.webp)