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In Meetings, Honesty is the Best Policy

In Meetings, Honesty is the Best Policy

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Brian Jacobs

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The Cog Blog
21

All of our careers are punctuated by what at the time seem like minor incidents but which we look back on as being representative of some larger principle.  I was once in a meeting with a major client, my agency team, and the client's media auditor/consultant.  It was a big deal meeting, lots of senior clients from both the U.K. and the U.S.  For some reason the discussion turned to the possibility of 60-second commercials as against what was for this client the more usual 30-second format.  The client turned to the consultant, and asked him for his view.  The consultant seemed to have no informed view, beyond using a lot of words before ending his remarks by saying: "There's lots of research on this topic, which I've asked Brian to take you through."  He had done no such thing, despite apparently having some advance knowledge that this issue was going to come up.

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Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
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Go to page
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Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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