Not so many years ago, around 2005/2010 (yesterday in my terms; just after the ice age to some), the media agency world was pretty straightforward. If we set aside the specialists -- those who do a great B2B job, or who run an agency handling local advertisers -- pretty well the only game in town for large advertisers was that delivered by the large holding companies.
In Praise of Media Entrepreneurs
![In Praise of Media Entrepreneurs](/media/articles/bruce-mars-GzumspFznSE-unsplash.jpg.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)