Not so many years ago, around 2005/2010 (yesterday in my terms; just after the ice age to some), the media agency world was pretty straightforward. If we set aside the specialists -- those who do a great B2B job, or who run an agency handling local advertisers -- pretty well the only game in town for large advertisers was that delivered by the large holding companies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.