You'd be forgiven if you were an attendee at the recent IAB ALM (virtual) Summit and you took a double-take when Ampersand was introduced as the sponsor of the Streaming Video track. Ampersand? Isn't that the company that represents TV inventory and addressable on cable TV providers? Why did they sponsor the Streaming Video segment? What message were they trying to send?
It's All TV: Understanding Ampersand's Role in the Streaming Revolution
