As consumers take more control of who they allow into their viewing space, advertisers will have to be more cognizant of how their ads are delivered and received. Joe Mandese, Editor-in-Chief of MediaPost, has been working on an initiative called Bid/r which has the potential to change the ad delivery dynamic. I recently spoke with him about the future of the advertising business and how Bid/r will fit into it.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.