As noted by Stuart Elliott in his latest column here on MediaVillage, the new Nike ad featuring Colin Kaepernick (the American quarterback who started the controversial Take a Knee protest) is stirring up quite a storm. No doubt as Nike intended. Putting aside the burners of Nike products (I suspect a small negative audience to be set against the far larger positive group) there have been some in adland who have criticized the ad for being mawkish and over-the-top in an "It's so far up itself it's out of sight" way. Others (as in this Campaign piece) praise it as brave, risky and a manifestation of what the brand means.
Just Do It Right
![Just Do It Right](/media/articles/cog_blog.jpg.550x380_q85_box-178%2C56%2C665%2C395_crop.jpg.webp)