As noted by Stuart Elliott in his latest column here on MediaVillage, the new Nike ad featuring Colin Kaepernick (the American quarterback who started the controversial Take a Knee protest) is stirring up quite a storm. No doubt as Nike intended. Putting aside the burners of Nike products (I suspect a small negative audience to be set against the far larger positive group) there have been some in adland who have criticized the ad for being mawkish and over-the-top in an "It's so far up itself it's out of sight" way. Others (as in this Campaign piece) praise it as brave, risky and a manifestation of what the brand means.
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