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By Charlene Weisler February 22, 2016

Lance Still of A+E Networks: It's Not TV. It's Home Entertainment.

Media Insights Archive and A+E Networks Archive
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Lance Still, SVP of Strategic Initiatives, Ad Sales at A+E Networks, did not have a specific career goal in mind when she graduated college. She moved to New York as a freelance writer, supplementing her earnings as a bartender. It was only until her friend, who was an editor at DC Comics, suggested that she apply there as an assistant to someone "doing something called promotions" that Still discovered her passion. "I really liked it," she recalled, "Every pitch was different and I learned a lot about different industries along the way." From there she moved to New Line Cinema where she ran home entertainment and theatrical promotions. From there she joined The Weinstein Company, as the head of integrated marketing and promotions for both film and TV before moving to A+E Networks.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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