Lance Still, SVP of Strategic Initiatives, Ad Sales at A+E Networks, did not have a specific career goal in mind when she graduated college. She moved to New York as a freelance writer, supplementing her earnings as a bartender. It was only until her friend, who was an editor at DC Comics, suggested that she apply there as an assistant to someone "doing something called promotions" that Still discovered her passion. "I really liked it," she recalled, "Every pitch was different and I learned a lot about different industries along the way." From there she moved to New Line Cinema where she ran home entertainment and theatrical promotions. From there she joined The Weinstein Company, as the head of integrated marketing and promotions for both film and TV before moving to A+E Networks.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.