Among the various types of out-of-home (OOH) advertising channels, billboards have a storied and long-standing history of carrying distinctive messaging visuals on behalf of brands and organizations big and small. However, an application that extends beyond advertising may be in the offing for this iconic platform, with significant revenue potential for OOH media companies.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.