At CIMM's 10th annual Cross-Platform Video Measurement & Data Summit, CIMM CEO Jane Clarke, P&G's Kanishka Das (KD), ANA's Artie Bulgrin, MRC's Ron Pinelli and an equally all-star cast brought the industry up to date on the WFA/ANA/ISBA field trials of the new global cross-media measurement platform. I'm very happy to say that the project strikes me as operating in a most thoughtful, world-class manner, and welcoming in more and more collaborators from across the industry.
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