At CIMM's 10th annual Cross-Platform Video Measurement & Data Summit, CIMM CEO Jane Clarke, P&G's Kanishka Das (KD), ANA's Artie Bulgrin, MRC's Ron Pinelli and an equally all-star cast brought the industry up to date on the WFA/ANA/ISBA field trials of the new global cross-media measurement platform. I'm very happy to say that the project strikes me as operating in a most thoughtful, world-class manner, and welcoming in more and more collaborators from across the industry.
Let's Not Underestimate Our Ability to Control Frequency Now
![Let's Not Underestimate Our Ability to Control Frequency Now](/media/articles/green-planet-space-background_MJWf8F9O_2.jpg.550x380_q85_box-0%2C61%2C640%2C505_crop.jpg.webp)