At last month's RAIN Summit the focus was on podcasting, with panels of pundits like Nick Quah and personalities like Elvis Duran on hand. But the star of the show was the big reveal of recent Smart Speaker Research from Edison Research and NPR. While it fit within the realm of the "Business of Podcasting" theme since smart speaker owners end up listening to about 20% more podcasts, the through line is the NPR connection. NPR has carved out not only a consistent presence on the Top 10 list of most-downloaded podcasts, but is a top contributor to moving the needle on measurement of podcasts and their distribution to emerging platforms such as Google Home and Amazon Alexa-enabled devices.
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