For over four decades, The Myers Report has been a benchmark in assessing media sales organizations, analyzing the perceptions of agency and brand clients. Traditionally, we've chosen to protect the identities of underperformers while spotlighting the top achievers. However, in a shift towards transparency, we're now disclosing not just the top performers but also those rated as "adequate" and "underperforming" among 132 ad sales organizations, as evaluated by 4,200 industry respondents.
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