Despite some major challenges posed by shrinking media inventory in Canada and a relatively slow uptake on some of the technological advances (such as programmatic selling and addressable TV) gaining traction in the U.S., direct response advertising remains an extremely effective and popular method for many marketers in Canada to connect with target audiences. Why? The answer is simple: As the television market tightens, fresh ideas and opportunities are emerging as a result, sparking a new era of innovation and creativity in the Canadian DRTV space.
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