Ed Crain is the president of Kingstar Media, a Canadian performance-driven media agency with a mission to drive efficient and measurable response across offline and online content platforms. When Ed founded Kingstar over 15 years ago, his vision was to develop a marketing agency that anticipates and responds to industry shifts and continually provides true, measurable value to his clients. Lending his extensive experience in direct marketing and television production, and responding to the new ways in which consumers interact and connect, Ed is driving the agency into the new world of performance-driven media – helping clients communicate across all social media and legacy broadcast channels by delivering custom messages with one voice.