MediaCom: Social Chatter. Listen Closely. The Success of Your On-line Marketing Is Written Between the Lines. - LuRae Lumpkin - MediaBizBloggers

If you've even watched Mad Men, you've seen the creative teams strategizing over the next big idea that will drive a client's campaign. In those days, the ad men knew best how to resonate with the hearts and minds of consumers. When in doubt, it all could be boiled down to the simple question, "What would Don Draper do?"