Group Search Director
Mediacom
LuRae is a dynamic interactive marketing professional with over 12 years of online marketing experience. She has worked with Fortune 500 brands across multiple verticals including Disney, Fed Ex, Colgate-Palmolive, Avaya, Bank of America and many others.
In addition to owning her own search agency, she has held numerous senior positions including V.P. Marketing for Qwest Communications, V.P. Client and Partner Marketing for Click Action and Director Strategic Planning for iCrossing.
LuRae develops marketing strategies that uniquely position a client's products and services with consumer needs. She does this by combining a thorough understanding of consumer needs and behaviors with a unique positioning of a client's brand, products and services. She has an extensive marketing background with a foundation in traditional media, i.e. television, print, radio, direct mail. Ms. Lumpkin leverages her traditional marketing background with her extensive online marketing experience to produce effective integrated marketing strategies that achieve results.
Read all LuRae's MediaBizBloggers commentaries at The MediaCom Insider.
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