MediaCom helps brands unlock growth through media by applying our Systems Thinking approach to grow brands. As part of WPP and GroupM, we have access to the richest data and most robust benchmarks in the business. Our success is underpinned by our belief “People First, Better Results” that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.
Do you ever wonder why you aren't yet testing blockchain innovation? First off, it isn’t your fault. There’s a symphony of slim-suited sales folks hitting the streets on a wave of buzz. The issue is, there are very few ways to test blockchain innovation in marketing.
"What exactly is a Head of Knowledge?" I recently asked Andy Littlewood, who holds that title at MediaCom. "It's someone who gets a lot of questions!" he replied. It is his responsibilty, he told me, "to make sure our clients benefit from the full knowledge we have; that means getting clients the right tools, systems and data to inform their decisions."
Like many marketers, I am invigorated by the pace of technological change that is changing the way we work and live. Self-driving grocery stores, augmented reality solutions in retail, predictive face recognition tools, virtual reality gadgets, accessibility devices, wearable technology and smart home appliances make me feel like we are only a few years behind the scenarios imagined by Black Mirror.