Do you ever wonder why you aren't yet testing blockchain innovation? First off, it isn’t your fault. There’s a symphony of slim-suited sales folks hitting the streets on a wave of buzz. The issue is, there are very few ways to test blockchain innovation in marketing.
"What exactly is a Head of Knowledge?" I recently asked Andy Littlewood, who holds that title at MediaCom. "It's someone who gets a lot of questions!" he replied. It is his responsibilty, he told me, "to make sure our clients benefit from the full knowledge we have; that means getting clients the right tools, systems and data to inform their decisions."
Like many marketers, I am invigorated by the pace of technological change that is changing the way we work and live. Self-driving grocery stores, augmented reality solutions in retail, predictive face recognition tools, virtual reality gadgets, accessibility devices, wearable technology and smart home appliances make me feel like we are only a few years behind the scenarios imagined by Black Mirror.