MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,000 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom have been awarded Media Agency of the Year in the US by AdAge and Adweek, in the UK by Campaign, and Network of the Year in APAC by Festival of Media. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
Do you ever wonder why you aren't yet testing blockchain innovation? First off, it isn’t your fault. There’s a symphony of slim-suited sales folks hitting the streets on a wave of buzz. The issue is, there are very few ways to test blockchain innovation in marketing.
"What exactly is a Head of Knowledge?" I recently asked Andy Littlewood, who holds that title at MediaCom. "It's someone who gets a lot of questions!" he replied. It is his responsibilty, he told me, "to make sure our clients benefit from the full knowledge we have; that means getting clients the right tools, systems and data to inform their decisions."
Like many marketers, I am invigorated by the pace of technological change that is changing the way we work and live. Self-driving grocery stores, augmented reality solutions in retail, predictive face recognition tools, virtual reality gadgets, accessibility devices, wearable technology and smart home appliances make me feel like we are only a few years behind the scenarios imagined by Black Mirror.