"You complete me." If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other as they gaze dreamily into each other's eyes. Schmaltzy? Perhaps, but the marriage of mobile and these screens everywhere is one of those rare combinations where one plus one truly equals three. As Mark Power, Managing Director, USA for Ansible Worldwide said on a recent Advertising Week panel, "There is a huge opportunity to bring mobile and out of home together." Several of our DPAA members are doing just that, with extremely strong results for advertisers.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.