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Download Now: Mobile & Apps Ad Spend Hockey Stick Accelerates

Download Now: Mobile & Apps Ad Spend Hockey Stick Accelerates

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Jack Myers

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Jack Myers TomorrowToday forecasts that total U.S. annual mobile & apps ad investment (excluding search) will grow rapidly between 2017 and 2020, adding 8 share points of annual total U.S. ad spend.  By 2020, mobile & apps' (excluding search) share of total advertising spend is expected to hit 23.1%.  By comparison, the annual spending total of $51.7 billion will near the $56.4 billion in annual national TV ad spend by 2020.  National TV includes total ad spend for cable & broadcast networks, national syndication, and VOD, addressable, and interactive TV.  The rate of year-to-year growth is expected to decline from 2017 to 2020 but remain above 20% through 2020. 

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Home Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & Learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
The Update
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
The Pool
Go to page
From Advocacy to Activism
Go to page
Multicultural TV
Go to page
#Ask-GenZ
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
Shattering the Glass Ceiling
Go to page
TV / Video Download
TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
Shattering the Glass Ceiling
Go to page
Multicultural TV
Go to page
Upfronts/NewFronts
Go to page
TV / Video Download
Go to page
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