Mobile & apps ad spend (excluding mobile search) is expected to be the driving force behind the growth of total U.S. digital investment between 2017 and 2020. Jack Myers TomorrowToday forecasts that mobile & apps share of total U.S. digital ad spend will reach nearly 50% by 2020. That level of investment projects to a 23.1% share of total U.S. ad spend.
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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020
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