With the video advertising ecosystem undergoing constant change, how do marketers tailor their strategies to maximize preferred audience reach at scale? The answer to that question can be found in a new report from Comcast Advertising's Agency Leadership Council titled "A Powerful Duo: The Linear + Streaming Evolution." (Click here to download.) The report puts the current video advertising ecosystem into new perspective.
Most Effective Use of Streaming and Linear Advertising Revealed in New Report
![Most Effective Use of Streaming and Linear Advertising Revealed in New Report](/media/articles/Powerfu_Duo_Newsletter_300x300.jpg.550x380_q85_box-0%2C205%2C1251%2C1073_crop.jpg.webp)