When New York Interconnect's management reviews what their advertising sales enterprise accomplished in 2020, beyond enduring a national pandemic, count on one development to be a top highlight. That development: Further increasing addressable ad campaigns beyond a pure linear cable network play, to a mix of linear cable and smart TV opportunities. "Advertisers who have executed successful addressable TV campaigns can now extend their reach, sometimes up to 30 percent by including broadband-only homes with addressable advertising," explains Hardy Johnson (pictured below), New York Interconnect's director of digital sales.
New York Interconnect Multi-Screen Addressable TV Reaches Diverse Audiences
![New York Interconnect Multi-Screen Addressable TV Reaches Diverse Audiences](/media/articles/multiscreen_shutterstock_558968785.jpg.550x380_q85_box-94%2C0%2C4922%2C3352_crop.jpg.webp)