When New York Interconnect's management reviews what their advertising sales enterprise accomplished in 2020, beyond enduring a national pandemic, count on one development to be a top highlight. That development: Further increasing addressable ad campaigns beyond a pure linear cable network play, to a mix of linear cable and smart TV opportunities. "Advertisers who have executed successful addressable TV campaigns can now extend their reach, sometimes up to 30 percent by including broadband-only homes with addressable advertising," explains Hardy Johnson (pictured below), New York Interconnect's director of digital sales.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.