We are a tone-deaf business sometimes. Consider the following unrelated facts. One, advertising is not trusted or liked by most consumers. Two, we are facing an unprecedented upheaval in the media available to advertisers, who owns these media, and how they're used. Three, the debate on how to assess the value of the different media choices, singly and in combination is a live one. Four, the main industry protagonists have just spent a large chunk of change entering for and "attending" the annual Cannes festival. I wonder which of these four the agency world considers the most important, as defined by where they spend their own money? Here's a clue: It isn't media structures, audiences and measurement.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.