We are a tone-deaf business sometimes. Consider the following unrelated facts. One, advertising is not trusted or liked by most consumers. Two, we are facing an unprecedented upheaval in the media available to advertisers, who owns these media, and how they're used. Three, the debate on how to assess the value of the different media choices, singly and in combination is a live one. Four, the main industry protagonists have just spent a large chunk of change entering for and "attending" the annual Cannes festival. I wonder which of these four the agency world considers the most important, as defined by where they spend their own money? Here's a clue: It isn't media structures, audiences and measurement.
No Cannes Do
