Despite the shift in partners in the last few months, when Turner (WarnerMedia) opted out and NBCU opted in, OpenAP did not miss a beat. At the recent Programmatic TV Summit, Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCU; Amarachi Miller, Vice President Product Management and Data Science, Viacom, and Dan Callahan, Vice President, Audience and Automated Sales, Fox, talked about OpenAP, the marketplace and the future.
OpenAP 2.0 Optimizes Reach and Unifies Campaigns
