Despite the shift in partners in the last few months, when Turner (WarnerMedia) opted out and NBCU opted in, OpenAP did not miss a beat. At the recent Programmatic TV Summit, Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCU; Amarachi Miller, Vice President Product Management and Data Science, Viacom, and Dan Callahan, Vice President, Audience and Automated Sales, Fox, talked about OpenAP, the marketplace and the future.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.