Turner's CNN and Turner Sports have established a long term contract with Nielsen's National Out-Of-Home Reporting Service, ensuring that standardized news and sports out-of-home viewing can be seamlessly integrated with Nielsen's currency measurement.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more