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By Charlene Weisler July 27, 2017

Turner Is First in Nielsen OOH Measurement for News with CNN; Also Adds Sports

Turner: Re-imagine TV Archive and Nielsen Archive
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Turner's CNN and Turner Sports have established a long term contract with Nielsen's National Out-Of-Home Reporting Service, ensuring that standardized news and sports out-of-home viewing can be seamlessly integrated with Nielsen's currency measurement.

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Charlene Weisler

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m... read more

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