Procter and Gamble:  Searching and Reapplying

I grew up on the P&G media account.  When I first got involved, I didn’t understand them at all.  They had their own processes, their own rules and even their own language made up of acronyms.  I learned later that one rule was that no memo (this was pre-email; for goodness sake it was nearly pre-electricity) could be longer than one page in length.  The acronyms bought you precious space.  You could say they invented Twitter way before Twitter.