At the 2017 Upfront, Screenvision Media committed to commence neuroscience research to figure out the psychological and emotional distinctions between movie and television experiences. Part of the goal was to identify how the different settings impact memory and perceptions of advertised content. Now, entering the 2018 Upfront season, the hypothesis that all impressions are not created equal has been supported via a year-long, three-phase study.
Proof of Engaged and Activated Eyeballs with Ads in Cinema
