Seventy Years Later Bill Bernbach's Advice Still Applies

In the old full-service days, people never used to go into “media.”  They went into advertising and specialized in media.  Or they went into sales and specialized in selling ad space or time.  Divide or no divide, today it seems everyone is in “advertising.”  Not just those involved in its creation, but those who sell it, who buy it, who plan it, even those who manage the technology that allows those buying it to buy it.  Many are too far removed from the creation of the advertising even to know what they’re placing, let alone how it came into existence.